Hi, I’m Kennedy!

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Hi, I’m Kennedy! *

I believe the best business decisions come from actually talking to your customers — not making assumptions based on demographics or trends you read about online.

I run qualitative research (focus groups, in-depth interviews, consumer studies) for brands that want to deeply understand how next-gen customers think, what drives their decisions, and how to position products and experiences that actually resonate.

I also create content for luxury weddings — work that keeps me directly connected to one of the industries I consult for and gives me real-world insight into what modern couples value.

With a master's in marketing and 6 years in marketing strategy, I split my time between:

  • Consumer insights consulting for hospitality, travel, and bridal brands

  • Wedding content creation for couples and venues

  • My role as Communications Manager at Harvard Business School

I'm based in Rhode Island and work with clients across the country.

You're Making Decisions Without Talking to Your Customers

You're building products, updating your website, repositioning your brand, or launching new services based on:

  • What worked for Millennials (but Gen Z is different)

  • Industry trends you read about online (but not your specific customers)

  • Internal assumptions (but no one's actually asked)

  • Demographic data (but that doesn't tell you why people choose you)

The result? You invest time and money into changes that don't move the needle because they're solving the wrong problem.

There's a better way.

Research That Tells You What Your Customers Actually Want

I sit down with your target customers — Gen Z travelers, brides, and next-gen event attendees — and ask the questions that reveal:

✓ What actually drives their purchase decisions
✓ What they value that your competitors are missing
✓ What messaging resonates (and what falls flat)
✓ Where your positioning is disconnected from their reality
✓ What would make them choose you over someone else

Then I translate those insights into clear, actionable recommendations you can implement immediately.

FAQ SECTION

How many participants do you typically include?
Focus groups: 6-8 people
In-depth interviews: 5-8 people
This gives us enough diversity of perspective while keeping groups intimate enough for deep conversation.

How do you recruit participants?
I use a combination of social media, industry networks, and professional recruiting services depending on your target criteria. All participants are screened to ensure they fit your ideal customer profile.

Can I observe the research?
Absolutely. You can join live (virtually or in-person) or review recordings afterward. Many clients prefer to observe without participating so they can hear unfiltered reactions.

What if the findings aren't what I want to hear?
Good research tells you the truth, not what you want to hear. My job is to surface what your customers actually think — even if it means rethinking your approach. That's how you avoid expensive mistakes.

Do you do quantitative research or surveys?
No. I specialize in qualitative research (focus groups and interviews) because it reveals the why behind decisions, not just the what.

How quickly can we start?
Most projects kick off within 1-2 weeks of signing. The biggest variable is participant recruiting, which can take 1-2 weeks depending on how niche your target audience is.

Do you work with clients outside Rhode Island?
Yes. Most research is conducted virtually, though I can travel for in-person focus groups if needed (travel costs additional).

Let's Talk

Whether you're a brand trying to understand next-gen customers or a couple looking for wedding day content, I'd love to hear about your project.

kennedyryancreative@gmail.com
(508) 509-2769