The Guide to the Modern Bride

Through surveys, focus groups, and interviews I’ve created a collective guide to understanding the modern bride. 

❋ Surveys

My 2027 survey asks brides who’ve gotten engaged in the last year questions on their planning process, their challenges and worries, priorities, and what they’re most excited about. 

❋ Focus Groups

These hour long sessions include 6-10 brides on either a specific topic of my choosing, or one that aligns with specific needs of a brand in the bridal space. Brides are asked a variety of questions over the course of the hour.

❋  One on One Interviews

While there are major companies that collect large-scale data on brides, these qualitative sessions give us a closer look at the emotions and detailed thoughts 

❋ My Experience at Weddings

Through my full-time role as a wedding content creator, I get first-hand experience with brides on their big day.

  • " Kennedy's focus group gave me a better understanding and what brides are shopping for, things that may be preventing them from making purchases, and actionable steps I could take to improve their shopping experience on my website and social platforms."

    • Celeste Bridal, Focus Group completed for her brand in 2025

My research provides beneficial insights for vendors, designers, boutiques, and anyone who has a touch point with a bride on her wedding journey.

  • Brands will get a better sense of when brides start their shopping and research process, where they look for insights, and what comes first.

  • Do brides look for designers or boutiques first? What makes a bride want to book an appointment? etc.

  • What are the top priorities when booking a vendor team for the big day? What makes someone the right fit?

  • A second dress, looks for the entire weekend, last minute add-ons, and things that are considered right before the big day.

Request the Guide to the Modern Bride.

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